It had potential, but....
The game play itself was enjoyable, though not very challenging, but the whole stark black and white, meat = bad, veggies = good thing left a bad taste in my mouth. (I mean, I eat meat but I'm an animal lover, too. It's not always a one-or-the-other kind of thing.) The attempt at sending a message way overpowered the fun of the game to the point where I almost thought it was a satire making fun of PETA as opposed to promoting it.
Don't get me wrong, if you want to have tofu instead of a turkey, go for it. Next time, though, try to keep in mind that this is only a game, and that fun and laughs should probably come before promoting your personal beliefs.